You build the brand. We'll keep it on course.
Accounting is the foundation. FP&A, CFO advisory, and HR layer on as you grow. From pre-revenue to $500M+, we're the finance backbone for startups.
Human-powered. Built for startups.
Our controllers live and breathe startups. Inventory, COGS, multi-channel revenue, DTC, wholesale, Amazon. You get a dedicated team, weekly calls, timely financials, and daily inbox management. Fixed-fee accounting. FP&A, CFO advisory, and HR layered on as you need it.
Accounting at the core. Full finance stack when you need it.
Accounting & Financial Reporting
A dedicated controller who understands CPG inside and out. Inventory, COGS, multi-channel revenue, sales tax. Weekly calls, GAAP accrual-based financials every month, and daily inbox management so nothing slips. Fixed-fee.
Financial Planning & Analysis
A team with deep finance and banking experience, built to get you out of the mechanics of your model and into strategy. Cohort analyses, board deck prep, scenario modeling. Whatever your next move, we'll build the framework for it.
CFO Services
Strategic financial leadership without the full-time price tag. Corporate governance, treasury, vendor introductions, tech stack guidance, board reporting. Or just someone to talk to about the business. Hourly or retainer.
HR & Compliance
Payroll, benefits, new state registrations, onboarding, offboarding, handbooks. The people ops infrastructure that growing teams need but founders don't have time to build.
From intro call to fully onboarded.
Intro Call
A 30-minute conversation about your business, your current finance setup, and where you need support.
Custom Scope
We put together a tailored engagement and fixed-fee proposal based on your stage and challenges.
Onboarded
We're added to your systems, meet your team, and start processing.
Scale With You
Layer on FP&A, CFO advisory, and HR as your business demands it. Everything under one roof.
Trusted by founders building the future.
What founders ask before they start.
Accounting is fixed-fee. Your cost stays stable as you grow. No hourly surprises. FP&A and CFO advisory are billed hourly or on retainer so you only pay for what you need. We scope every engagement to fit your stage and challenges.
We work with you to find what best fits your business needs. Onboarding is fast and flexible. We get into your systems, meet your team, and start processing. No long ramp-up.
We work natively in QuickBooks Online and NetSuite, and integrate with Shopify, Amazon, wholesale EDI platforms, Bill.com, Gusto, Rippling, and most of the startup tech stack. If you use it, we've probably seen it and can work with it.
No long-term contracts. Accounting engagements are month-to-month after an initial onboarding period. FP&A and CFO hours are used as needed. We earn the relationship every month.
A bookkeeper records transactions. We give you a dedicated controller who understands startups inside and out. Inventory, COGS, multi-channel revenue, sales tax, plus GAAP-compliant accrual financials, weekly calls, and a full finance team behind them. When you need FP&A, a CFO, or HR, it's already under one roof.
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your course?
Every engagement starts with a conversation. No commitment, no pressure.
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